BADEF Development Foundation
A full redesign for a nonprofit working with war-torn and marginalised communities across Somalia. Same mission, a clearer story, and a homepage one third the weight.
Drag the handle to compare. Before on the left, after on the right.
Important work, hidden behind a dated website
BADEF runs health, education, livelihoods and protection programmes across Somalia, and donors and partners check the website before they commit. The old site made that harder than it should be. The menu had grown to more than twenty links, a sign-up popup covered the page as soon as visitors began to scroll, and the newest article on the homepage was from June 2022.
The site was in English only, and it gave search engines very little to work with: no meta description and no structured data.
Lead with the mission, then earn the donation
Rewrote the homepage around one plain message and one next step.
Flattened the menu so every key page is one click away, with Donate always in view.
Put proof before the ask: where BADEF works, impact figures, community stories and donor questions answered.
Removed the interrupting popup and moved the newsletter into the page.
The full homepage, before and after
Scroll inside each window to walk the whole page. The old homepage stacked sections with no clear order. The new one moves from who BADEF is, to proof, to the ask.
The first screen on mobile
Before, the first screen was a pale headline and a cropped photo. Now it carries the mission, a clear button and Donate in the header.
Everything included in this redesign
A calm white, navy and orange design that lets the field photography lead.
A flat menu with About, Our Work, Where We Work and Impact Stories up front.
English, Arabic, Somali and Turkish, switchable from the header.
Impact figures, a map of where BADEF works, community stories and an FAQ for givers.
New homes for events, downloads, a photo gallery and videos.
Lighter pages, meta descriptions, structured data and image alt text.
What changed on the homepage
| MEASURE | BEFORE | AFTER |
|---|---|---|
| Page weight | 2.62 MB | 0.87 MB |
| Network requests | 101 | 53 |
| Languages | 1 | 4 |
| Meta description | None | In place |
| Structured data | None | In place |
Homepage only, desktop, cold cache, single load in Chrome on 21 September 2026. Figures vary a little from load to load.
A site that does the mission justice
BADEF now has a website that explains its work in the first screen, answers a donor's questions before they ask, and speaks to its audiences in four languages. The homepage loads with about half the requests and a third of the weight of the one it replaces.
Is your website holding your work back?
Tell us what is not working and we will map out the redesign, with a clear fixed quote.