A website redesign in Kenya is worth doing when the site loses you customers: it is slow on mobile, it does not show prices, it cannot take M-Pesa, it looks older than your competitors or it no longer matches what you sell.
A website redesign in Kenya costs about the same as a new site, KSh 25,000 to KSh 140,000 for business sites, and done properly it keeps the Google rankings you already have. This guide gives the nine signs, the costs, what to keep, and the redirect steps that protect your traffic.
Nine signs you need a website redesign in Kenya
- It takes more than three seconds to load on a phone. Test it on mobile data, not office Wi-Fi. Most visitors in Kenya are on 4G and leave before a slow page paints.
- It is not mobile-first. If you have to pinch and zoom, the site was built for desktops that your customers no longer use.
- It has no prices. Kenyan buyers compare on WhatsApp within minutes. A site that hides prices loses to one that shows them.
- It cannot take M-Pesa or bookings. If customers must call to pay or book, you are losing the ones who wanted to do it at 10 pm.
- The content is out of date. Old team photos, discontinued services, a 2021 copyright line.
- You cannot edit it yourself. Every price change costs money and a wait.
- It gets traffic but no enquiries. Analytics shows visitors, the inbox shows nothing. That is a design and conversion problem, covered in why your website is not getting customers.
- It looks worse than your competitors. Open theirs and yours side by side on a phone. Be honest.
- Google flags it. Security warnings, “not mobile-friendly” notices in Search Console, or a drop in rankings after a core update.
Three or more of these and the redesign pays for itself. One or two can often be fixed inside the existing site for less.
What a website redesign in Kenya costs
A redesign is priced like a new build because most of the work is the same: strategy, design, development, content migration and testing. From our published packages, a redesigned one-page site is KSh 25,000, a five-page business site KSh 35,000, a twelve-page site with custom design KSh 75,000, and larger bespoke sites from KSh 140,000. Ecommerce redesigns start at KSh 60,000. The variables that move the price are the number of pages and products to migrate, whether content is rewritten, new integrations such as M-Pesa or booking, and how much of the old design is kept. Full details are on the website design prices in Kenya page.
Cheaper than a redesign: a speed and conversion tune-up on the existing site, which fixes load time, adds WhatsApp and prices and tidies the mobile layout. It works when the platform is sound and the design is only tired. It does not work when the site is on an abandoned builder, has been hacked, or cannot be edited.
Thinking about a redesign?
We redesign Kenyan business websites without losing your Google rankings, keeping what works and fixing what does not. See our website packages and prices, or see how we did it for BADEF Development Foundation.
What to keep and what to change
Keep your domain name, every page URL that gets traffic or has links pointing to it, the content that ranks, your Google Business Profile connection and your analytics history. Change the design system, the page speed, the mobile layout, the calls to action, outdated content, weak photography and any integration that no longer works. A common mistake is throwing away well-ranked pages because they look old; rewrite them in place instead. Look at our BADEF redesign case study for a before-and-after example: the page weight fell by two thirds while the site kept its address on the web.
Is your current website costing you customers?
Send us your website link. We will give you a free review of what to keep, what to change and a fixed website redesign quote (business sites from KSh 25,000) within one working hour.
Website redesign in Kenya without losing Google rankings
Most traffic losses after a redesign come from changed URLs with no redirects. The process that avoids it: export every URL from the old site and from Search Console, decide which pages stay, merge or go, and write a 301 redirect for every URL that changes or disappears. Keep title tags and headings on pages that already rank, or improve them without changing the topic. Rebuild internal links so the new pages inherit authority. Submit the new sitemap and request indexing on launch day, then watch Search Console for 404 errors for a month. A redesign done this way usually gains rankings within weeks because the site is faster and clearer; one done without redirects can lose them for months.
The website redesign process
- Audit the current site: speed, mobile, analytics, rankings, what converts and what does not.
- Agree the scope, the pages to keep and the new features, with a written quote within one hour on working days.
- Design and build on a private preview link while the old site stays live.
- Migrate content, set up redirects, test payments and forms on real phones.
- Launch, submit the sitemap, connect Google Business Profile, train your team, and monitor for 30 days.
Typical timelines are seven to ten days for business sites and two to four weeks for ecommerce, provided content is ready. Read more about our website design company in Kenya or compare providers with how to pick a web development company in Kenya.
Frequently asked questions
How much does a website redesign cost in Kenya?
About the same as a new site: KSh 25,000 to KSh 140,000 for business websites and from KSh 60,000 for ecommerce, depending on pages, content and integrations.
Will a redesign hurt my Google rankings?
Not if every changed URL gets a 301 redirect, ranking pages keep their topics and titles, and the new sitemap is submitted on launch. Done that way, rankings usually improve because the site is faster.
How long does a website redesign take?
Seven to ten days for a business site and two to four weeks for an online store once content is ready.
Can I keep my domain and hosting?
Yes. You should keep the domain in your name. Hosting can stay or move depending on its speed; we test it before deciding.